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Rigby Research has appointed Neil Parsonson as Market Research Manager. Neil, who has more than 30 years experience in research and market analysis, was formerly Head of Research and Client Marketing at the Bristol Evening Post, part of Daily Mail Group.


Neil joins MRA’s Research division at a particularly exciting time and no sooner was he through the door than he found himself negotiating terms for a £40k research project. The project, which is now underway, is currently being kept confidential but more details will be announced later in the year.


“It’s been a busy start but an exciting one,” Neil says. “In my previous role, my responsibilities covered all aspects of research and I’ve seen the difference good research, properly conducted and effectively analysed, can make to the performance of a company and the effectiveness of its marketing.”


Neil has replaced Lucia Di Stazio, who after 10 years in MRA’s research division, moved over to the company’s marketing arm, MRA Marketing, to become Director and PR Manager.  


To contact Neil or for more information about Rigby Research email neil.parsonson@rigby-research.co.uk or call 01453 521621.


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