Rigby Research has appointed Neil Parsonson as
Market Research Manager. Neil, who has more than 30 years experience in
research and market analysis, was formerly Head of Research and Client Marketing
at the Bristol Evening Post, part of Daily Mail Group.
Neil joins MRA’s Research division at a
particularly exciting time and no sooner was he through the door than he found
himself negotiating terms for a £40k research project. The project, which is
now underway, is currently being kept confidential but more details will be
announced later in the year.
“It’s been a busy start but an exciting one,” Neil
says. “In my previous role, my responsibilities covered all aspects of research
and I’ve seen the difference good research, properly conducted and effectively
analysed, can make to the performance of a company and the effectiveness of its
marketing.”
Neil has replaced
