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Ad-hoc research provides the penetrating analysis needed to address issues of strategy and to make well-informed decisions about customers, competitors and markets. We have unrivalled experience in designing adhoc research projects tailored to meet your exact requirements. We deliver the insight and information that’s important to you. Our comprehensive range of survey services includes:

• brand and reputation surveys
• benchmarking
• positioning and brand mapping studies
• customer satisfaction
• lost customer research
• mirror testing (comparing what customers/management think)
• market entry studies
• price tracking trend surveys
• secret shopper (see your business through the eyes of your trade customers)
• competitive advantage analysis

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All material © Michael Rigby Associates 2007
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