Neil Parsonson, Market Research Manager

Neil has over 20 years research and marketing experience covering business to business and consumer markets, in agency and client-side roles. He is responsible for the day to day management of Rigby Research and oversees all aspects of each research project, including initial interpretation of needs, questionnaire design, management of fieldwork, data analysis and presentation of results. He's passionate about using research to drive actions and not just provide insight.

Prior to joining Rigby Research in 2007, Neil headed up the market research division at a major publishing division of the Daily Mail group, where he was responsible for research relating to the company's readers and markets. He also worked with their advertising clients, using research and market intelligence to develop successful marketing and advertising strategies.